The other day, I was busily typing away at my computer when the front doorbell rang. My young neighbor boy was anxious to tell me that our dog had chased a baby robin into our backyard pond. He thought I would want to know.
I was busy, and I admit that I really didn't want to know because now I felt obligated to deal with the situation. I had better things to do. But, I went to call the dog into the house and figured the neighbor boy would probably be watching to see if I would act on his news.
When I found the baby bird, it was unmoving atop the chilly water, looking right at me with huge, terrified eyes. I could not ignore its dilemma and impending doom. Scooping it up, I could only hope that I was not too late, as it appeared to be fading fast. I gently began rubbing its tiny breast. I imagined that I was doing some type of bird CPR. Its little beak opened wide, as though it was trying to take in air. I wondered if its tiny lungs were already too full of water. I really had no idea what to do for this bird. In only a minute or two, the beak ceased to open and the little eyes closed.
Right then and there, I had to make a choice. Accept defeat based on what was before my eyes, or believe that if I refused to give up, I could make a difference in the outcome. I chose to pursue a different outcome. After continuing to gently massage the baby bird's breast for several minutes, it moved its one leg. Though its eyes were still closed, I was encouraged. While whispering encouragement (and praying under my breath) it jerked its neck forward.
Suddenly, I had a memory of hearing about the effects of cold on the 'core temperature' of a body, or Hypothermia. I realized that this tiny, warm-blooded animal needed to get warm again, and fast. I continued the massaging action and moved into the direct sunlight. It seemed like forever (and actually was nearly 25 minutes) but finally, the baby robin tried to clench its claw around my finger. Once again, it pulled its head forward and then, miraculously, opened its eyes. After several more minutes, it began to spread its wings and the sunshine and gentle breeze stirred its feathers, still dappled with lingering down.
When I finally felt the baby was safe to place on the warm earth, and backed away toward my patio, the parents came to encourage their young one. They tirelessly cheered it on as I went back inside the house. Hours later, the baby had made it across the small yard, one of the adult robins by its side. Even later, it was hidden safely away under the wide leaves of a large Hosta.
How Does The Baby Robin's Story Relate To You and Your Business?
If your business begins to flounder, or experiences a sudden change in climate - if it seems to be dying, taking its last breath - DON'T GIVE UP ON IT! It's your baby! If you have any reason to want to see it survive, make the decision to do whatever you can to bring it back to life.
Look past the present circumstances - Believing in what you can see is easy. You have to believe for more than what is presently before you and decide, right now, that you will not accept what is currently before you as the ONLY available outcome to your situation.
Do what you know you need to do - You may be wondering what can be done to change your present circumstances, but you must begin with what you know. If you hesitate, precious time is lost. Start with what you know to do and keep your mind open to more solutions. You will be amazed at what you didn't realize you actually know! Keep your ears open to new ideas. Keep your eyes open to see new opportunities. Stay aware - and you stay alive in business.
Reviving your business requires effort and determination - The minute you give up on your business in your mind - it begins to die in your mind - and your ability to envision it alive and well is all the more difficult. All who work with you and for you will be negatively affected, as well.
Do a little CPR - If you have a team, or employees, breathe some new life into them. Invest in their well-being. If they are alive and well in their positions with your company, it will stimulate growth in better customer service, more sales, better communication between team members, and more - all of which can promote and maintain a healthy environment for regaining strength and getting the business "back on its feet".
I want to leave you with this: It is a POWERFUL feeling to help bring something back to life!
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